This is where people will find your book. It's really that simple. When you want to find something anymore, where do you go? Google? Facebook? Amazon - if you're looking for a book specifically? Of course. That's what everyone does. Now you can be a part of these massive communities. Have your book pop up on someone's search, or in their newsfeed - all with TARGETED ads. Your advertising dollars are not wasted on people who aren't interested in what you're offering. This is the beauty of online advertising: it shows up only to people for whom it is relevant. Even more - you choose your budget for the month. The higher the budget, the more people will see your ad for any given month.
Whichever package you choose, it includes the actual design and setup of the ad, as well as monitoring as needed.
Number 1 of the big three we offer is Amazon. Have your book show up when people are looking at titles similar to yours. Typically categorized by genre, Amazon advertising hits the people you want to see it: Readers, who like books like yours. Truly, this is a no-brainer.
With a userbase in the hundreds of millions, you can't afford to miss out on this opportunity. Facebook ads can be targeted to people who list specific interests or are members of types of groups. For example, groups or interests on reading, or your genre in particular. They don't even have to be specifically searching for a new book for your ad to appear and inspire them!
Google is used for more searches, of all types, than any other platform out today. Billions of searches every day - and you can direct some of that your way with a simple ad. Operating on a PPC principle, you are only paying for users that actually click on your ad - which means people actually were interested enough to look further into your title.